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PRIVACY POLICY

Introduction

At www.hyperfeet.shop, we prioritize your privacy as much as you value your style. Trust is the foundation of our relationship with customers, and we are committed to transparency in how we handle your personal information. This policy outlines our practices to ensure you feel secure while exploring our premium footwear collection.

Information We Collect

When you interact with our site, we collect both automatic and voluntary data. Technical details like your IP address, device type, and browser version help us optimize your browsing experience. For orders, account creation, or newsletters, you may provide contact details, shipping addresses, and payment information—all stored securely and used solely for their intended purposes.

How We Use Your Data

Your data enables seamless transactions, personalized recommendations (such as suggesting Trail Running Shoes or Elegant Flats based on past purchases), and efficient customer support. We also analyze aggregated trends to improve our product lineup—like refining our Waterproof Hiking Boots based on user feedback—and to tailor marketing campaigns that align with your preferences.

Cookies and Tracking Technologies

Cookies play a dual role: essential ones keep your cart intact during checkout, while analytical cookies (e.g., Google Analytics) help us understand how visitors navigate our site. For instance, tracking popular pages like "Polished Oxfords" or "Slip-On Loafers" allows us to enhance product displays. You can manage cookie preferences via your browser settings, though disabling them may limit features.

Data Security Measures

We employ industry-standard encryption (SSL/TLS) for all transactions and store sensitive data behind firewalls with restricted access. Regular security audits and staff training ensure compliance with protocols to prevent breaches. While no system is 100% invulnerable, we continuously update defenses to safeguard your information.

Third-Party Sharing

Trusted partners assist in operations: payment processors handle transactions securely, logistics providers manage deliveries, and marketing platforms (like Meta or Google Ads) display relevant promotions—only after anonymizing data where possible. We vet all third parties for GDPR or CCPA compliance and prohibit unauthorized data usage.

User Rights and Contact

You retain control over your data. Request access, corrections, or deletion of your account details anytime. For inquiries or to exercise these rights, email us at [email protected]. We respond within 30 days and never discriminate against privacy-focused requests.

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